Starting With a Broken Laser Pointer
Picture it…
Download Million Dollar Brainstorm Script New Year Give Away PDF
It’s September of 1995. A young 28-year-old man by the name of Pierre is sitting in his living room, putting the final coding touches on his personal website. This website includes information about the Ebola virus, although not very many people are going to remember that little fact in a few years.
What makes Pierre’s site memorable is that he’s created a marketplace an auction site, which he calls Auction Web. And the first thing he sells on his site is a broken laser pointer for $14.83. This surprises Pierre so much that he calls his buyer to make sure the guy knows that the laser pointer was broken. The buyer knew in fact he collected broken laser pointers.
Fast forward to the summer of 1996. Pierre’s little auction site has cleared $10,000 in revenues and continues to grow, so Pierre hires his first employee.
By 1997, Pierre’s site had grown so rapidly that he was able to secure $6.7 million in funding from a venture capital firm. And this was right around the time that Pierre Omidyar’s Auction Web site was renamed to eBay.
I don’t think I have to tell you the rest of the story. Because unless you’re living under a rock, you’re well aware that eBay is a large, profitable and extremely successful business. And it was all started by one guy brainstorming an idea in his living room.
Some people might think that eBay was just some kind of weird fluke of a company that started with a little idea and blossomed into a successful business. But if you look around, you’ll see plenty of these sorts of success stories.
Think of Dell computers, which was started by a college kid in a dorm room.
Or Google, which was originally housed in the founder’s garage.
Or even Starbucks coffee. That business was started by three friends who all chipped in about $1300 each. They modeled their first store after another successful coffee house.It’s September of 1995. A young 28-year-old man by the name of Pierre is sitting in his living room, putting the final coding touches on his personal website. This website includes information about the Ebola virus, although not very many people are going to remember that little fact in a few years.
What makes Pierre’s site memorable is that he’s created a marketplace an auction site, which he calls Auction Web. And the first thing he sells on his site is a broken laser pointer for $14.83. This surprises Pierre so much that he calls his buyer to make sure the guy knows that the laser pointer was broken. The buyer knew in fact he collected broken laser pointers.
Fast forward to the summer of 1996. Pierre’s little auction site has cleared $10,000 in revenues and continues to grow, so Pierre hires his first employee.
By 1997, Pierre’s site had grown so rapidly that he was able to secure $6.7 million in funding from a venture capital firm. And this was right around the time that Pierre Omidyar’s Auction Web site was renamed to eBay.
I don’t think I have to tell you the rest of the story. Because unless you’re living under a rock, you’re well aware that eBay is a large, profitable and extremely successful business. And it was all started by one guy brainstorming an idea in his living room.
Some people might think that eBay was just some kind of weird fluke of a company that started with a little idea and blossomed into a successful business. But if you look around, you’ll see plenty of these sorts of success stories.
Think of Dell computers, which was started by a college kid in a dorm room.
Or Google, which was originally housed in the founder’s garage.
After a few bumps in the road, they developed a business model that worked and Starbucks became a worldwide brand.
And the stories go on and on, with companies you know such as Apple, Whole Foods, Amazon, and even Coors Beer. But the best part is that for every well-known business that started small and grew big, there are probably hundreds of stories from successful individuals who’re doing the same thing.
I know, those are big examples of billion-dollar companies. But think of it – if a multibillion dollar company can get it’s start from one little idea and an operation run out of a garage or living room, then surely you can come up with a million dollar idea.
And the good news is, there are plenty of people who’ve blazed the trail before you and proved that it could be done…
Take the example of Simon Hodgkinson and his business partner Jeremy Gislason.
These two brainstormed a little idea that started off as a special offer for their existing info product and software customers. This little idea made $80,000 during its launch week. Within two years, this single idea had made over $3 million.
Download Million Dollar Brainstorm Script New Year Give Away PDF
The point is, these success stories aren’t flukes. These aren’t rare sightings or myths like the Loch Ness Monster or Big Foot. These are real. And there are plenty of people who’ve brainstormed an idea, tested the idea rather quickly, and then went on to build a big and successful business around their idea.
Best of all… you can do this too, and I’m going to show you how.
You’re going to learn the EXACT steps that people like Simon Hodgkinson and Jeremy Gislason take to quickly brainstorm, research, test and develop profitable ideas. And if you devote the next two days to working on what you discover inside this course, you could walk away with your very own million-dollar idea.
Maybe you already have an idea. If so, that’s great you’ll find out how to refine it, test it and develop it into a true seven-figure idea. Or maybe you have a whole bunch of ideas, but you don’t know where to start or which one to pick. This course will help you with that too.
Point is, it doesn’t matter where you’re starting today… because within the next few days, you’re going to have a million dollar idea.
So, how are you going to brainstorm and develop this idea? You’re going to do it in three main steps, which is what you’ll find out how to do inside this course.
So let me give you a quick overview of what you’ll be discovering over the next 90 minutes or so…
If you already have an idea, this step will help you refine your idea to make sure that you’re on the right track. If you’re starting from scratch, this module will walk you through the entire process of brainstorming a great idea quickly and easily. You’ll be like the Michael Jordan of Brainstorming by the time you finish this module.
Step 2 is where you’ll assess the market.
Step 3 is where you’ll test your idea.
This is where you’re going to release your idea out into the wild and let your customers vote with their wallets. But the good news is that you don’t need to slave away for months or pour your life savings into your project. That’s because you’ll discover two quick and dirty ways to test your market – even if your product or service isn’t ready to launch yet!
It’s really a pretty simple and straightforward process. But what’s exciting is that this is the same process countless other people have used to think up brilliant ideas which went on to become profitable businesses.
Now it’s your turn…
One solid idea. One intense weekend. One million dollars!
Accelerated Brainstorming and Research!
Step 1, Recognize the Ideas All Around You – in other words, you’re going to do some good old fashioned brainstorming.
Step 2, Research Your Idea If you want to create a product or a service that’s virtually guaranteed to sell like hotcakes, then you need to find out what your market is already buying… and give them something similar. That’s what you’ll do in this step.
Step 3, Review Your Research – In this final step you’ll weed through your ideas and choose the one that looks the most promising.
Three simple steps. Not only will you like look an absolute genius when you get to the end of this process, but you’ll also be well on your way to developing a seven-figure business idea. So please move on to the next section so we can get started…
Tapping Your Inner Einstein
I’ve seen a lot of people give a few minutes of serious thinking to what kind of business ideas they could pursue. Then they throw up their hands and say, “Well, I can’t think of anything.”
Albert Einstein used to say, “It's not that I'm so smart, it's just that I stay with problems longer.” In other words, he devoted more than two minutes of serious thinking to a problem. And if you want to come up with a great idea, then you need to tap into your inner Einstein.
So, at this step you need to do two things:
Number 1. Decide who your customers are going to be. In other words, to whom are you going to sell your products or services?
Number 2. Brainstorm solutions to offer these customers. In other words, what type of product or service are you going to sell to these customers?
In general, you should start by coming up with a market first. In other words, who are you going to sell things to? Golfers, business people, college students who want to lose weight, parrot owners, people who like to restore cars, javelin throwers who want to become better athletes… well, you get the idea. I could go on and on.
In order to start figuring out your market, just look around. Ask yourself these questions:
What are my hobbies?
What are my interests?
What are my problems?
What hobbies, interests and problems do my friends, family and colleagues have?
Let’s imagine for a moment two guys who’re each carrying empty five-gallon buckets.
Their task is to fill these buckets with water.
Joe goes to the Sahara Desert and starts adding a few thimblefuls of water here and there as he finds it. Pretty slim pickings.
Meanwhile, Jack goes to the ocean, takes a few steps in… and fills his bucket instantly.
Mission accomplished. Not only that, he can refill his bucket a million times if he wants to.
Kind of a silly story, right? And yet a lot of entrepreneurs seek out the Sahara Desert of customers. They struggle. They fool themselves with mirages, like thinking a lot of traffic to a website means a lot of money. Eventually their whole business collapses like a thirsty man under the hot desert sun.
So here’s what I suggest: bring your business bucket to the ocean of customers. That means delivering solutions to people who’re already spending vast amounts of money in the market. Find an ocean of customers and cash… and then go swimming in it!
How do you find this ocean of cash? By using the following seven methods for discovering what your market wants…
Method 1: Browse Amazon
Amazon is a huge marketplace, where people can buy and sell just about anything under the sun.
Some people tend to think that Amazon is only useful for information authors who want to sell physical books or Kindle books, but Amazon is one of the biggest marketplaces online, and thus it has a wealth of information. Amazon carries a huge variety of products across a staggering number of niches.
Indeed, people are selling everything from iPod cases to concealed toilets to inflatable dinosaurs to drinking games to hiking shoes to dog treats to baby toys to Star Wars t-shirts to lawn games to water skis to protein powder to…
Well you get the idea. If a product exists, there’s a good chance it’s already on Amazon.
And because Amazon ranks their bestselling products and lets customers review them, you can get a lot of information on this site.
So here’s what you need to do: insert a few broad keywords that are related to your target market. If you already know exactly what kinds of product you want to research, then enter in the appropriate search (like “organic pest spray” as an example).
Otherwise, use a broad search, like “dog training” … or “organic gardening” … or
“javelins.”
So let me give you an example. If you enter a really broad search term like “organic gardening,” you will find:
Organic gardening books
Gardening videos
Gardening tools like trowels and hoes
Vegetable seeds
Soil additive
Slug control powder
Gardening work socks
Hemp gardening gloves
Tree fertilizer spikes
Hydroponics starter kits
Concentrated fungicide
Gardening hats (to block the sun)
Kelp fertilizer
And that’s just the short list of the sorts of items you’ll find under that broad search term.
Ideally, what you’ll want to do is narrow down your search by department. That’s because choosing a department allows you to sort your search according to popularity.
So, for example, you might choose to narrow your search to the “garden and patio” department, which will show you all the seeds, tools, fungicides, insecticides and similar products.
You’re looking for two things:
The point is, these success stories aren’t flukes. These aren’t rare sightings or myths like the Loch Ness Monster or Big Foot. These are real. And there are plenty of people who’ve brainstormed an idea, tested the idea rather quickly, and then went on to build a big and successful business around their idea.
Best of all… you can do this too, and I’m going to show you how.
You’re going to learn the EXACT steps that people like Simon Hodgkinson and Jeremy Gislason take to quickly brainstorm, research, test and develop profitable ideas. And if you devote the next two days to working on what you discover inside this course, you could walk away with your very own million-dollar idea.
Maybe you already have an idea. If so, that’s great you’ll find out how to refine it, test it and develop it into a true seven-figure idea. Or maybe you have a whole bunch of ideas, but you don’t know where to start or which one to pick. This course will help you with that too.
Or perhaps you’re coming into this course with a dream of building a successful business, but you have no idea what kind of product or service you could offer to turn your dream into a reality. No problem this course will walk you through the steps.
Point is, it doesn’t matter where you’re starting today… because within the next few days, you’re going to have a million dollar idea.
So, how are you going to brainstorm and develop this idea? You’re going to do it in three main steps, which is what you’ll find out how to do inside this course.
So let me give you a quick overview of what you’ll be discovering over the next 90 minutes or so…
Step 1 is brainstorming and researching your idea.
If you already have an idea, this step will help you refine your idea to make sure that you’re on the right track. If you’re starting from scratch, this module will walk you through the entire process of brainstorming a great idea quickly and easily. You’ll be like the Michael Jordan of Brainstorming by the time you finish this module.
Step 2 is where you’ll assess the market.
Download Million Dollar Brainstorm Script New Year Give Away PDF
This is where you’re going to do some quick and dirty research to find out if your idea truly does have a million dollar’s worth of potential. You’ll find out quick ways to get a feel for what your market wants, how to scope out the competition, and how to crunch numbers in a simple little formula that will show you what your idea is really worth.
Have you ever played poker and drew a royal flush? Remember the adrenaline rush you got? Remember how excited you were? This is the step where you’ll recapture that feeling. Cause the moment you realize your idea is worth a lot of money is the moment you’ll feel like you’ve hit the jackpot.
Once you’ve confirmed that your idea has at least a million dollar’s worth of potential, then you’ll move on to the last step.
This is where you’re going to do some quick and dirty research to find out if your idea truly does have a million dollar’s worth of potential. You’ll find out quick ways to get a feel for what your market wants, how to scope out the competition, and how to crunch numbers in a simple little formula that will show you what your idea is really worth.
Have you ever played poker and drew a royal flush? Remember the adrenaline rush you got? Remember how excited you were? This is the step where you’ll recapture that feeling. Cause the moment you realize your idea is worth a lot of money is the moment you’ll feel like you’ve hit the jackpot.
Once you’ve confirmed that your idea has at least a million dollar’s worth of potential, then you’ll move on to the last step.
Step 3 is where you’ll test your idea.
This is where you’re going to release your idea out into the wild and let your customers vote with their wallets. But the good news is that you don’t need to slave away for months or pour your life savings into your project. That’s because you’ll discover two quick and dirty ways to test your market – even if your product or service isn’t ready to launch yet!
It’s really a pretty simple and straightforward process. But what’s exciting is that this is the same process countless other people have used to think up brilliant ideas which went on to become profitable businesses.
Now it’s your turn…
One solid idea. One intense weekend. One million dollars!
Accelerated Brainstorming and Research!
Opening the Door
Jim Rohn said: “Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.”
Guess what? There’s a brilliant, life-changing idea already tucked away in your brain. If you’re lucky, that brilliant idea has already revealed itself to you. And you’re probably hopping around like a kid on Christmas morning, ready to turn your idea into a reality.
If that’s the case with you, great! You’re well ahead the vast majority of people that I talk to. All you have to do is take a look at this module just to double check that you’re on the right track. In fact, working through this module might help you uncover an even better idea.
Now, if you’re wringing your hands and worried because you don’t have an idea yet, relax. The good news is that you will have a genius idea, and soon. All you have to do is walk through this module step-by-step, and together we’ll uncover a life-changing business idea that’s going to rock your world.
Here’s what you’re going to do:
Guess what? There’s a brilliant, life-changing idea already tucked away in your brain. If you’re lucky, that brilliant idea has already revealed itself to you. And you’re probably hopping around like a kid on Christmas morning, ready to turn your idea into a reality.
If that’s the case with you, great! You’re well ahead the vast majority of people that I talk to. All you have to do is take a look at this module just to double check that you’re on the right track. In fact, working through this module might help you uncover an even better idea.
Now, if you’re wringing your hands and worried because you don’t have an idea yet, relax. The good news is that you will have a genius idea, and soon. All you have to do is walk through this module step-by-step, and together we’ll uncover a life-changing business idea that’s going to rock your world.
Here’s what you’re going to do:
Step 1, Recognize the Ideas All Around You – in other words, you’re going to do some good old fashioned brainstorming.
Step 2, Research Your Idea If you want to create a product or a service that’s virtually guaranteed to sell like hotcakes, then you need to find out what your market is already buying… and give them something similar. That’s what you’ll do in this step.
Step 3, Review Your Research – In this final step you’ll weed through your ideas and choose the one that looks the most promising.
Three simple steps. Not only will you like look an absolute genius when you get to the end of this process, but you’ll also be well on your way to developing a seven-figure business idea. So please move on to the next section so we can get started…
I’ve seen a lot of people give a few minutes of serious thinking to what kind of business ideas they could pursue. Then they throw up their hands and say, “Well, I can’t think of anything.”
Piffle.
Albert Einstein used to say, “It's not that I'm so smart, it's just that I stay with problems longer.” In other words, he devoted more than two minutes of serious thinking to a problem. And if you want to come up with a great idea, then you need to tap into your inner Einstein.
So, at this step you need to do two things:
Number 1. Decide who your customers are going to be. In other words, to whom are you going to sell your products or services?
Number 2. Brainstorm solutions to offer these customers. In other words, what type of product or service are you going to sell to these customers?
In general, you should start by coming up with a market first. In other words, who are you going to sell things to? Golfers, business people, college students who want to lose weight, parrot owners, people who like to restore cars, javelin throwers who want to become better athletes… well, you get the idea. I could go on and on.
In order to start figuring out your market, just look around. Ask yourself these questions:
What are my hobbies?
What are my interests?
What are my problems?
What hobbies, interests and problems do my friends, family and colleagues have?
What are other people interested in?
You just got a puppy – dog owners are a potential market.
Your friend is learning to SCUBA dive – that’s a potential market.
You see on the news a piece about a large number of people connecting to Facebook through their mobile phones – that’s a potential market.
Your sister decides she’s going to start knitting little sweaters for her hamsters ok, not sure of the demand there, but that is a potential market. And those hamsters will probably look cute in their little sweaters.
Point is, look around and you’ll discover dozens, hundreds or even thousands of potential markets, depending on how long you brainstorm or how much research you do. Just remember what Einstein said stick with the problem for awhile and you’re bound to brainstorm up a genius solution.
Once you’ve picked out a couple good market ideas, then your next task is to brainstorm what types of products or services you’d like to offer these prospective customers. Ask yourself these questions:
What is the biggest problem this market faces?
What types of solutions would I like to use?
Where do the existing solutions fall short?
How could existing products or services be made better?
Take some time and really think about the answers to these questions. For best results, use the included worksheets inside the accompanying manual to help you brainstorm both markets and solutions for these markets.
However, take note that you may not come up with a product or service idea just from brainstorming alone. This is particularly true if you’re not overly familiar with a particular market.
If that happens to be the case with you, no worries. That’s because in the next section you’ll find out how to spy on your market to figure out what they want. When you’ve finished your brainstorming, then move on to the next section and let’s dig into some fun research…
Filling Your Bucket in the Ocean
Let me give you a few examples:
You just got a puppy – dog owners are a potential market.
Your friend is learning to SCUBA dive – that’s a potential market.
Your cousin is trying to lose weight before her wedding – that’s a potential market.
You see on the news a piece about a large number of people connecting to Facebook through their mobile phones – that’s a potential market.
Your sister decides she’s going to start knitting little sweaters for her hamsters ok, not sure of the demand there, but that is a potential market. And those hamsters will probably look cute in their little sweaters.
Point is, look around and you’ll discover dozens, hundreds or even thousands of potential markets, depending on how long you brainstorm or how much research you do. Just remember what Einstein said stick with the problem for awhile and you’re bound to brainstorm up a genius solution.
Once you’ve picked out a couple good market ideas, then your next task is to brainstorm what types of products or services you’d like to offer these prospective customers. Ask yourself these questions:
What is the biggest problem this market faces?
What types of solutions would I like to use?
Where do the existing solutions fall short?
How could existing products or services be made better?
Take some time and really think about the answers to these questions. For best results, use the included worksheets inside the accompanying manual to help you brainstorm both markets and solutions for these markets.
However, take note that you may not come up with a product or service idea just from brainstorming alone. This is particularly true if you’re not overly familiar with a particular market.
If that happens to be the case with you, no worries. That’s because in the next section you’ll find out how to spy on your market to figure out what they want. When you’ve finished your brainstorming, then move on to the next section and let’s dig into some fun research…
Let’s imagine for a moment two guys who’re each carrying empty five-gallon buckets.
Their task is to fill these buckets with water.
Joe goes to the Sahara Desert and starts adding a few thimblefuls of water here and there as he finds it. Pretty slim pickings.
Meanwhile, Jack goes to the ocean, takes a few steps in… and fills his bucket instantly.
Mission accomplished. Not only that, he can refill his bucket a million times if he wants to.
Kind of a silly story, right? And yet a lot of entrepreneurs seek out the Sahara Desert of customers. They struggle. They fool themselves with mirages, like thinking a lot of traffic to a website means a lot of money. Eventually their whole business collapses like a thirsty man under the hot desert sun.
So here’s what I suggest: bring your business bucket to the ocean of customers. That means delivering solutions to people who’re already spending vast amounts of money in the market. Find an ocean of customers and cash… and then go swimming in it!
How do you find this ocean of cash? By using the following seven methods for discovering what your market wants…
Method 1: Browse Amazon
Amazon is a huge marketplace, where people can buy and sell just about anything under the sun.
Some people tend to think that Amazon is only useful for information authors who want to sell physical books or Kindle books, but Amazon is one of the biggest marketplaces online, and thus it has a wealth of information. Amazon carries a huge variety of products across a staggering number of niches.
Indeed, people are selling everything from iPod cases to concealed toilets to inflatable dinosaurs to drinking games to hiking shoes to dog treats to baby toys to Star Wars t-shirts to lawn games to water skis to protein powder to…
And because Amazon ranks their bestselling products and lets customers review them, you can get a lot of information on this site.
So here’s what you need to do: insert a few broad keywords that are related to your target market. If you already know exactly what kinds of product you want to research, then enter in the appropriate search (like “organic pest spray” as an example).
Otherwise, use a broad search, like “dog training” … or “organic gardening” … or
“javelins.”
So let me give you an example. If you enter a really broad search term like “organic gardening,” you will find:
Organic gardening books
Gardening videos
Gardening tools like trowels and hoes
Vegetable seeds
Soil additive
Slug control powder
Gardening work socks
Hemp gardening gloves
Tree fertilizer spikes
Hydroponics starter kits
Concentrated fungicide
Gardening hats (to block the sun)
Kelp fertilizer
And that’s just the short list of the sorts of items you’ll find under that broad search term.
Ideally, what you’ll want to do is narrow down your search by department. That’s because choosing a department allows you to sort your search according to popularity.
So, for example, you might choose to narrow your search to the “garden and patio” department, which will show you all the seeds, tools, fungicides, insecticides and similar products.
You’re looking for two things:
Download Million Dollar Brainstorm Script New Year Give Away PDF
Obviously, you’re looking for bestselling products because you want to know what your market is already spending their money on. If you choose a category to search in, then Amazon lets you sort your search results according to popularity.
Ideally what you should be doing is looking for evidence that there’s a buying market.
And if you see several of the same types of products competing in a niche, that’s a good sign that there are plenty of buyers.
Let’s take a classic example – search for something like “weight loss” on Amazon, and you’ll find thousands of books, diet aids, pieces of exercise equipment and more. That would be your sign that it’s a huge market.
The savvy entrepreneurs go a little deeper though. That means finding a chunk of the market that you can carve off for yourself and dominate. Go back to the weight loss example – if you tried to tackle the general market, you’d be up against giants like Atkins, Weight Watchers, Slim Fast and so many more.
Those guys are Goliath the Giant. You’re David. And you forgot your sling shot at home.
This is one fight that’s gonna end fast (and it ain’t gonna be pretty).
So, what you look for is a little chunk of that market that you can absolutely dominate.
In the case of the weight loss market, you might niche down to new mothers who want to lose weight.
If you were going after golfers, you might focus on teenagers. Teenagers tend to have smaller hands then adults, so these youngsters would benefit from:
Smaller golf gloves.
Smaller clubs.
Strategies that show them how to put a lot of power behind their drives.
If you wanted to serve dog owners, you might focus on those who own toy dogs (or even just one type of toy dog, like Maltese dogs). These dog owners with small dogs might want:
Small toys
Point is, look for these hungry little niches while you’re doing your research. And then look at what types of products they’re already buying… and make it a goal to give them something similar (but better).
To that end, the second thing you want to do is read the reviews on the bestselling products in the niche. Check these two things:
What do people LIKE about a particular solution? You’ll want to make sure your product offers the same valuable and desirable benefits.
What do people DISLIKE about a particular solution? These are the factors you’ll want to improve upon so that you create a product that’s better than anything on the market.
You’ll want to spend some quality time fishing Amazon’s depths. But don’t make the mistake of researching Amazon in a vacuum. Once you’re done with Amazon, move on to the remaining six methods for finding out what your market wants…
Method 2: Find Out What eBayers are Buying
eBay is another place where you can buy and sell just about anything. Simply enter in your broad keywords to see what kinds of solutions people are selling in your niche market. Not only can you check out the current auctions, but you can also click on “Advanced” search and take a look at the completed auctions, too.
Here’s what you’re looking for: Solutions that almost always sell. If you see a lot of auctions without bidders or winners, consider it a bad sign. You want to sell products that are popular, with a big market of buyers.
Method 3: See What Types of Apps People Want
If you’re thinking there’s a chance that you’d like to sell software or mobile phone applications, then you’ll want to find out what types of apps are selling well.
Your first stop is the Apple.com iTunes Store, especially if you’re interested in selling apps for iPhones or other Apple products.
Just click on any apps category, and you’ll see the most popular apps in that category.
You can also read customer reviews to find out what people like or don’t like about particular apps.
Your next stop is the Android apps store, which you can find at: play.google.com just click on the “Android Apps” category.
Same thing applies here as in the Apple store. Just check out the top paid and top free lists to get an idea of what’s popular.
If you didn’t already discover this before, take note that Amazon.com also has an apps store. Click on the “Shop by Department” dropdown menu to choose the Android app store. Again, look for popular apps and read the reviews.
And of course you can also just run a Google search for a term like “best apps.” There you’ll discover blogs and other websites where various users have reviewed, rated and ranked what they consider the best apps. If you find something that looks promising, then you can do further research in the apps stores to find out if the product is indeed popular.
Method 4: Discover What People Are Asking About
Think about the last time you had a problem. Maybe you had a leak in your chimney, stretch marks on your belly or maybe you just didn’t know what to serve at an upcoming dinner party. So what did you do?
You probably asked someone, right? Could have been someone online, or maybe you asked a friend. But you probably didn’t bust a brain cell trying to figure it out all by yourself.
You’re not alone.
When people have a problem, they often ask questions about how to solve that problem. And if you’re interested in creating an information product (like a book), then you’ll want to know what people keep asking about in your prospective niche.
Where can you go to find these answers? Two places:
1. Quora.com
2. JustAnswer.com
LinkedIn Answers also used to be a good place for research, but they no longer support that feature of the site. You’ve probably also heard a lot about Yahoo! Answers. The problem with Yahoo! is that you have to spend a lot of time weeding through the juvenile “Beavis and Butthead” type questions. It’s much better to go to Quora or JustAnswer, both of which have a more professional atmosphere.
Again, all you have to do is enter in your broad niche keywords – like “dog training,” as an example and you’ll find out what people want to know. Look for a pattern of the same types of questions popping up again and again over time, as that’s a sign that it’s a common problem.
Take note just because someone asks about a solution doesn’t mean they’ll buy it. So use this research to help confirm your other findings, but never use this method by itself.
Method 5: Use Keyword Tools to Uncover Desires
Once again, just enter your broad keywords into the tool, and let the tool show you what people want. Be sure to enter in multiple similar terms. For example, entering both “lose weight” and “weight loss” into separate queries will give you a better picture of the overall market.
The cool thing about using a keyword tool is that you can also look for keywords that suggest the searcher is a buyer. For example a result like, “buy poodle housetraining book” gives you a good indication of what buyers want.
Method 6: Eavesdrop on Niche Forums
Still another way to get a feel for what your market wants is by lurking on the top forums in the niche. Finding these forums is pretty easy – just run a Google query for your broad topic alongside the word “forum” or even “discussion forum.”
This is really similar to your research on Quora and JustAnswer, in that you’re looking for patterns. Look for the following:
What types of questions and discussion topics keep coming up again and again?
What types of solutions are people looking for?
What types of solution are they already using?
How would they improve these solutions?
Once again, let me caution that you shouldn’t use this method in isolation. Instead, use it to confirm your other findings.
Method 7: Survey Your Market
The final method for finding out what your market wants is… get this… ask them!
Now, it’s true that what people say they want and what they actually buy can be two different things. However, you can certainly survey your market in order to confirm your research. You can ask them about:
What types of solutions they’re seeking.
What solutions they’re already using.
What they like about those solutions.
What they don’t like about those solutions.
What they would like to see in a product or service.
If you don’t have your own blog or other website, then you can use Instant.ly https://www.instant.ly to gain access to 12 million consumers, sorted by age, gender and other demographics. This service has good social networking integration, and its most basic access is free.
Once you’ve completed both your brainstorming and research, then you’ll want to take a few minutes to review your research. That’s what you’ll find out how to do in Section D of Million Dollar Brainstorm Script New Year Give Away PDF
1. Bestselling products.
2. The customers’ thoughts about these products.
2. The customers’ thoughts about these products.
Obviously, you’re looking for bestselling products because you want to know what your market is already spending their money on. If you choose a category to search in, then Amazon lets you sort your search results according to popularity.
Ideally what you should be doing is looking for evidence that there’s a buying market.
And if you see several of the same types of products competing in a niche, that’s a good sign that there are plenty of buyers.
Let’s take a classic example – search for something like “weight loss” on Amazon, and you’ll find thousands of books, diet aids, pieces of exercise equipment and more. That would be your sign that it’s a huge market.
The savvy entrepreneurs go a little deeper though. That means finding a chunk of the market that you can carve off for yourself and dominate. Go back to the weight loss example – if you tried to tackle the general market, you’d be up against giants like Atkins, Weight Watchers, Slim Fast and so many more.
Those guys are Goliath the Giant. You’re David. And you forgot your sling shot at home.
This is one fight that’s gonna end fast (and it ain’t gonna be pretty).
So, what you look for is a little chunk of that market that you can absolutely dominate.
In the case of the weight loss market, you might niche down to new mothers who want to lose weight.
If you were going after golfers, you might focus on teenagers. Teenagers tend to have smaller hands then adults, so these youngsters would benefit from:
Smaller golf gloves.
Smaller clubs.
Strategies that show them how to put a lot of power behind their drives.
If you wanted to serve dog owners, you might focus on those who own toy dogs (or even just one type of toy dog, like Maltese dogs). These dog owners with small dogs might want:
Small toys
Small treats
Small dog beds
Small dog clothes
Small kennels
Small agility courses
Small dog clothes
Small kennels
Small agility courses
Point is, look for these hungry little niches while you’re doing your research. And then look at what types of products they’re already buying… and make it a goal to give them something similar (but better).
To that end, the second thing you want to do is read the reviews on the bestselling products in the niche. Check these two things:
What do people LIKE about a particular solution? You’ll want to make sure your product offers the same valuable and desirable benefits.
What do people DISLIKE about a particular solution? These are the factors you’ll want to improve upon so that you create a product that’s better than anything on the market.
You’ll want to spend some quality time fishing Amazon’s depths. But don’t make the mistake of researching Amazon in a vacuum. Once you’re done with Amazon, move on to the remaining six methods for finding out what your market wants…
Method 2: Find Out What eBayers are Buying
eBay is another place where you can buy and sell just about anything. Simply enter in your broad keywords to see what kinds of solutions people are selling in your niche market. Not only can you check out the current auctions, but you can also click on “Advanced” search and take a look at the completed auctions, too.
Here’s what you’re looking for: Solutions that almost always sell. If you see a lot of auctions without bidders or winners, consider it a bad sign. You want to sell products that are popular, with a big market of buyers.
Method 3: See What Types of Apps People Want
If you’re thinking there’s a chance that you’d like to sell software or mobile phone applications, then you’ll want to find out what types of apps are selling well.
Your first stop is the Apple.com iTunes Store, especially if you’re interested in selling apps for iPhones or other Apple products.
Just click on any apps category, and you’ll see the most popular apps in that category.
You can also read customer reviews to find out what people like or don’t like about particular apps.
Your next stop is the Android apps store, which you can find at: play.google.com just click on the “Android Apps” category.
Same thing applies here as in the Apple store. Just check out the top paid and top free lists to get an idea of what’s popular.
If you didn’t already discover this before, take note that Amazon.com also has an apps store. Click on the “Shop by Department” dropdown menu to choose the Android app store. Again, look for popular apps and read the reviews.
And of course you can also just run a Google search for a term like “best apps.” There you’ll discover blogs and other websites where various users have reviewed, rated and ranked what they consider the best apps. If you find something that looks promising, then you can do further research in the apps stores to find out if the product is indeed popular.
Method 4: Discover What People Are Asking About
Think about the last time you had a problem. Maybe you had a leak in your chimney, stretch marks on your belly or maybe you just didn’t know what to serve at an upcoming dinner party. So what did you do?
You probably asked someone, right? Could have been someone online, or maybe you asked a friend. But you probably didn’t bust a brain cell trying to figure it out all by yourself.
You’re not alone.
When people have a problem, they often ask questions about how to solve that problem. And if you’re interested in creating an information product (like a book), then you’ll want to know what people keep asking about in your prospective niche.
Where can you go to find these answers? Two places:
1. Quora.com
2. JustAnswer.com
LinkedIn Answers also used to be a good place for research, but they no longer support that feature of the site. You’ve probably also heard a lot about Yahoo! Answers. The problem with Yahoo! is that you have to spend a lot of time weeding through the juvenile “Beavis and Butthead” type questions. It’s much better to go to Quora or JustAnswer, both of which have a more professional atmosphere.
Again, all you have to do is enter in your broad niche keywords – like “dog training,” as an example and you’ll find out what people want to know. Look for a pattern of the same types of questions popping up again and again over time, as that’s a sign that it’s a common problem.
Take note just because someone asks about a solution doesn’t mean they’ll buy it. So use this research to help confirm your other findings, but never use this method by itself.
Method 5: Use Keyword Tools to Uncover Desires
Download Million Dollar Brainstorm Script New Year Give Away PDF
Another nifty way to find out what people want is to find out what sorts of queries they’re typing into search engines. You can do this by using any number of keyword tools, from free tools like the Google Keyword tool, to more sophisticated tools like MarketSamurai.com.
Another nifty way to find out what people want is to find out what sorts of queries they’re typing into search engines. You can do this by using any number of keyword tools, from free tools like the Google Keyword tool, to more sophisticated tools like MarketSamurai.com.
Once again, just enter your broad keywords into the tool, and let the tool show you what people want. Be sure to enter in multiple similar terms. For example, entering both “lose weight” and “weight loss” into separate queries will give you a better picture of the overall market.
The cool thing about using a keyword tool is that you can also look for keywords that suggest the searcher is a buyer. For example a result like, “buy poodle housetraining book” gives you a good indication of what buyers want.
Method 6: Eavesdrop on Niche Forums
Still another way to get a feel for what your market wants is by lurking on the top forums in the niche. Finding these forums is pretty easy – just run a Google query for your broad topic alongside the word “forum” or even “discussion forum.”
This is really similar to your research on Quora and JustAnswer, in that you’re looking for patterns. Look for the following:
What types of questions and discussion topics keep coming up again and again?
What types of solutions are people looking for?
What types of solution are they already using?
How would they improve these solutions?
Once again, let me caution that you shouldn’t use this method in isolation. Instead, use it to confirm your other findings.
Method 7: Survey Your Market
The final method for finding out what your market wants is… get this… ask them!
Now, it’s true that what people say they want and what they actually buy can be two different things. However, you can certainly survey your market in order to confirm your research. You can ask them about:
What types of solutions they’re seeking.
What solutions they’re already using.
What they like about those solutions.
What they don’t like about those solutions.
What they would like to see in a product or service.
If you don’t have your own blog or other website, then you can use Instant.ly https://www.instant.ly to gain access to 12 million consumers, sorted by age, gender and other demographics. This service has good social networking integration, and its most basic access is free.
Once you’ve completed both your brainstorming and research, then you’ll want to take a few minutes to review your research. That’s what you’ll find out how to do in Section D of Million Dollar Brainstorm Script New Year Give Away PDF
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